“I’m Hooked” 5th Irish Pensioners Handbook Launched

Bluebird Care has taken possession of the 5th Annual Pensioner’s Handbook. Coming on board as main sponsors, the publication is distributed nationwide through Active Retirement IrelandCitizen’s Information and all local Bluebird Care offices.

“I’m Hooked” – A Handbook of Helpful Hints & Tips

George Hook Launches 5th Irish Pensioners Handbook for Older People & Carers

A second print-run to meet demand from pharmacies, citizens information, charities, health centres, active retirement groups and post offices marks the launch of the 5th annual Irish Pensioners Handbook.

The free publication, which contains over 200 pages of helpful hints, tips, articles and local directories for older people and carers, is now available from Bluebird Care offices nationwide with extra copies printed this week to meet unexpected demand.

“It’s a great coffee table read, but more than that it’s a handbook of helpful hints and tips with practical information and a great directory. I’m hooked and others will too when they get their hands on it. Information is vital for older people and carers. I’m in the business of broadcasting so I know this.” says Newstalk’s George Hook who this week launched the Irish Pensioners Handbook.

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In her foreword, Kathleen Lynch, Minister of State, Department of Health with responsibility for Disability, Older People, Equality and Mental Health says:

“I am delighted to see that this year marks the fifth edition of the Irish Pensioners Handbook, which by now is a well proven resource for pensioners, their families and many health care professionals.

The increasing number of people over age 65 will inevitably pose further challenges not only for our health and social care services, but for society as a whole. These challenges equally contain great opportunities, if we only have the foresight and courage to grasp them. As Minister with responsibility for Older People, I am keenly aware of the importance of “positive ageing” for our collective future. The Government is therefore progressing the new National Positive Ageing Strategy, to better inform on a wide front policies and service developments for older people in Ireland.”

Operations Director with Bluebird Care Eddie O’Toole is pictured below with the handbook.

The Irish Pensioners Handbook is a FREE guide providing practical information and advice for seniors and carers. Download it here.

Eddie O’Toole Operations Director with Bluebird Care who sponsored this years edition says their offices located in 23 counties have been inundated with requests for the free Handbook. “The publication is a valuable resource and feedback so far has been extremely positive. We have also uploaded the electronic version on our website so it’s there at the touch of a button. But we also printed an extra 10,000 to meet growing demand and with just one call to our office we will post you out a copy. The articles we commissioned are based on the information older people and carers are looking for from our staff, so we decided to ask a number of medical, financial and health experts to contribute to it.”

You can also pick up your hard copy from your local Bluebird Care office nationwide or call Bluebird Care on 0818 227 052 or email info@bluebirdcare.ie. Find your local Bluebird Care office by clicking http://bluebirdcare.ie/contact-bluebirdcare/locations/


This year celebrates FIVE YEARS of capturing the spirit of our senior citizens nationwide. FIVE YEARS of providing relevant, expert guidance on all areas and aspects of life in Ireland for our silver generation; holidays, homecare, healthcare, finances, nutrition and diet, exercise, competition giveaways, investment, IT, allowances and entitlements, celebrity interviews, a directory of organisations and other useful contacts, and much more.

The handbook is published by Guerin Media.

Watch our promotions video here.