‘Summit’ for Special Olympics

Summit for the Weekend

‘Summit for the Weekend’ Marks 10th Anniversary of the Special Olympics World Games in Ireland

Bluebird Care Challenge their Teams to Reach the Summit

Who remembers 2003?  We hosted exotic and far away towns, we have memories that will last forever and we got to know so much more about one of the greatest Irish charities.  Yes, it was the Special Olympics World Games hosted in Ireland 10 years ago.

To mark the occasion Bluebird Care has launched a nationwide fundraising campaign which will see them challenge their Directors, Managers and staff to do ‘summit for the weekend’ all in aid of Special Olympics Ireland.

“14 offices. 14 challenges. One Target. Because no challenge is insurmountable when it comes to the Special Olympics Ireland athletes,” says Eddie O’Toole, Operations Director with Bluebird Care.

“We wanted to mark the 10th anniversary of the World Games in Ireland in some way, and we thought taking on a unique challenge in every corner of Ireland would be a great idea.  So all our local Directors have come on board to spread the great message of Special Olympics Ireland and in doing so, raising much-needed funds. We have mountain climbs, abseils, yacht trips, walks, runs and cycles so something for everyone.”

CEO of Special Olympics Ireland Matt English says the campaign to mark 10 years since the world games has a number of aims.

“We want to reignite that feel-good factor the entire country had in 2003 and in doing so recruiting much-needed volunteers, raising awareness of our sporting work and also motivating people into organising fundraising events.

“The ‘Summit for the Weekend’ campaign ticks all of those boxes.  Bluebird Care are already recruiting volunteers from their network to help at the Ireland Games in Limerick next year. They are also closely aligning themselves with our ethos with their slogan, ‘no challenge is insurmountable.’ This is exactly the mantra of all our 11,000 athletes who power ahead in training, in competition and in representing their club and their country at international events.”

Summit for the Weekend will see each of Bluebird Care’s 18 local offices undertake a sporting challenge over the summer months.  Everyone is invited to get involved and can do so by contacting their local Bluebird Care offices.

A digital campaign has also been launched and the twitter community are being asked to use the hashtag #summit4SOI to raise awareness of their efforts. Bluebird Care will donate 10cent for every tweet including the #summit4SOI.

For more details on the campaign or to get involved in an event in your local area log onto bluebirdcare.ie or specialolympics.ie

Notes to Editors:

For media enquiries contact:

Joanne Sweeney-Burke, Managing Director

Media Box

087-6237373 or Joanne@mediabox.ie


Sahra O’Neill, Marketing Communications & Fundraising Director

Special Olympics Ireland

086-8100699 or Sahra.ONeill@specialolympics.ie 


Photos by  Conor Ó Mearáin


“Doing Summit Special for the Summer” Launching ‘Summit for the Weekend’, a Bluebird Care fundraising campaign for Special Olympics Ireland are Matt English, CEO, Special Olympics Ireland; Eddie O’Toole, Operations Director, Bluebird Care; Fiodhna O’Leary, Blackrock Flyers, Special Olympics Club and Denise O’Leary, Special Olympics Coach and Volunteer.