Having a Choice in Home Care

“Níl aon tinteán mar do thinteán féin”

is a lovely old Irish saying which means, “There is no fire side like your own fireside”. How true this is.

We all love the comfort and security of our own homes and so, it is the wish of many of us, as we grow older and move on in years, to remain in our own homes, close to our families, friends and community.

Unfortunately, sometimes, due to circumstances such as ill health or the death of one’s life partner, life as we know it may change, and suddenly, that, what seemed very ordinary now becomes quite extraordinary and living at home no longer appears a viable option. But there is an option.

Thanks to many successive Governments in this country, there is today, a choice available for those of us that require a little extra help to remain in our homes, if we so wish.  This help is called home care. 

In Ireland, home care is provided by both the Health Service Executive (HSE) and the private sector, for instance, companies such as Bluebird Care, for which I am the Director of Care. I would like to take this opportunity to tell you about the service we provide and reassure you, that yes, home care can be an option for you and your family member if so required.

Bluebird Care is an independent service provider that provides direct care in the home and community to customers on behalf of the HSE and other agencies as requested. We also provide services to customers in a private capacity at the request of the individual or a family member.  We have 26 offices nationwide, all independently owned and managed.

At Bluebird Care we are dedicated to providing professional, safe, quality health and social care services in a dignified, respectful and compassionate manner to all of our customers.

Our care services facilitate people to remain in their own homes and community in so far as is possible.

We provide care services to the following:

  • Older Persons
  • Adults and older persons with a medical diagnoses of Dementia
  • Adults who require care and support due to chronic illness such as Arthritis, Stroke, Multiple Sclerosis, Respiratory conditions etc.
  • Adults who require care and support as a result of an Acquired Brain Injury
  • Adults with an established Spinal Injury who require support/rehabilitation to live at home
  • Adults who require support with convalescence/rehabilitation post hospitalisation
  • Adults with Physical/Sensory/Intellectual Disabilities
  • Children with Physical/Sensory/Intellectual Disabilities
  • College Students who require support to attend college
  • Adults/Children with complex care needs i.e. Tracheostomy Care

An example of some of the type of care services we can provide for our customers in the community include:

  • Assisting the customer with his her personal care / hygiene needs / catheter care
  • Assisting the customer with getting up and going to bed.
  • Assisting the customer with dressing and undressing.
  • Meal preparation and assisting the customer with eating
  • Shopping and running errands
  • Medication prompting / collecting and returning medication from pharmacies / dispensing GP surgeries
  • Light Housework / laundry
  • Assisting the customer with social activities i.e. support with visiting friends, attending clubs.

Our services are nurse-led because we know that competent reflective nurse practitioners are crucial to the delivery of safe, quality customer care.

All our care staff have the required training and skill set as prescribed by the HSE to carry out their work and are supported in their work by our care managers and care supervisors.  We train our staff to place the customer at the heart and centre of every interaction.

Regardless of the position of any staff member in our company, we require that all staff involved in the provision of care on behalf of Bluebird Care have the following key competencies:  kindness, respect, dignity and compassion.

From the moment of referral, Bluebird Care will respond to the customer in a timely person centered manner. Anyone wishing to avail of our service will have a comprehensive assessment of their health and social care needs undertaken by one of our Care Managers.

Throughout the assessment process our Care Manager focuses on the needs and preferences of the customer and enables the customer and his / her family member (as appropriate) to participate in making informed decisions about his / her care. From this information a care plan is developed.

The care staff member with the most appropriate skills to meet the customers’ needs will be assigned to carry out the work in the customer’s home. The Care Manager will introduce this staff member to the customer and the care plan will be reviewed in detail with the customer at his or her home.

To support good quality service provision, we at Bluebird Care have developed and implemented robust policies and procedures and clinical guidance documents which support our care practices and are fully compliant with the HSE. In addition, we quality assure our service provision against HSE Home Support & Personal Care Services Service Standards and the HIQA National Standards for Safer Better Healthcare (2012).

It is important that I highlight, in particular, that at Bluebird Care the safety and wellbeing of all customers is paramount and all our staff receive specific training pertaining to safeguarding.

To conclude, we at Bluebird care want to be the best at what we do. This requires a lot of hard work, dedication and a very strong commitment from all our staff. 

We enjoy an excellent relationship with all of our customers and look forward to continuing with this commitment to our customers and their families over the next number of years.

I hope I have provided you with some insight into home care at Bluebird Care and more importantly the reassurance that there is always a realistic option.

Breda Mulvihill

Director of Care, Bluebird Care Ireland

Bring Care Home | Bluebird Care Launches TV Campaign

On January 2nd, we launch our first ever TV campaign which coincides with 2017 being our 10th year in business.

Our 30-second TV commercial will run throughout the year on multiple Sky, TV3 and RTÉ channels. We are delighted to share this commercial with you and of course would love your feedback. Watch the extended version below.


As Ireland’s population continues to grow and the size of our ageing demographic increases, we thought it was necessary to educate Irish people about home care services and what’s involved. 

This TV campaign will be backed by a complementary radio campaign across RTÉ Radio 1, Lyric FM and Today FM. We will also drive educational messages around home care on our online channels: namely on our website and on our social media accounts – Facebook, Twitter, LinkedIn and our YouTube Channel.

If you would like to contribute to our dedicated blog on our website: The Home Care Blog about any area of home care, for example, your experiences or indeed your vision for home care in Ireland, then please get in touch. Email – we would love to share your story. 

This year we want to help people understand how home care has evolved in Ireland and that quality and safe care is being provided by the private sector, in collaboration with the HSE to the very highest of standards

Q Mark Award: Top in the Country for Quality

Bluebird Care Q Mark Award

Top in the Country for Quality

Bluebird Care Named Business Group of the Year at National Q Mark Awards

Homecare company Bluebird Care has been named best Business Group in Ireland for quality standards. The announcement was made at the National Q Mark Awards, which took place in the Burlington Hotel in Dublin on Friday night. Irene Collins, Managing Director of Excellence Ireland Quality Association – the Proud Guardians of The Q Mark, said the award celebrates outstanding levels of commitment to quality standards. “Quality standards are at the centre of Bluebird Care’s operational ethos. Working in an unregulated sector Bluebird Care are to be commended on achieving the Q Mark in 18 individual franchisee locations. Very well done to everyone,” says Irene Collins. Operations Director of Bluebird Care, Eddie O’Toole says from the very outset Bluebird Care has had quality at its centre-point. “We have our own internal quality standards which we adopt from our parent company in the UK where homecare is regulated. We undertake spot checks on a bi-monthly basis and do full internal audits bi-annually. Separately we have committed to the Q Mark standard, an independent audit of our standards. 18 of our 20 offices are currently Q Mark certified and this reinforces that at all levels of our business we are strongly committed to quality.” For more information on Bluebird Care log onto or watch a video on their story in Ireland here:



Further Information Joanne Sweeney-Burke Media Box 087-6237373 /      

Positive Ageing Week 2013 – Headline Events


We are delighted to be sponsoring Age Action’s Positive Ageing Week for a second consecutive year.

Here’s a quick digest of what’s planned:


Date Time Event Details
Thursday 26 September 6:30pm PAW Launch National Concert Hall The National Youth Orchestra & The Blow the Dust off Your Trumpet Orchestra (for Older People) will put on a special performance in the Kevin Barry Room at the National Concert Hall for the Launch of PAW 6.30pm – 8pm
Friday 27 September 10:00am PAW Town – Arklow Launch & Information Day Information Day for Older People at the Arklow Bay Hotel 10am-4pm. Official opening at 11am
Friday 27 September 12:30pm PAW Town – Sligo Launch & Lunch Official Launch of PAW in Sligo hosted by Tubbercurry FRC – There will be Information on “Keeping Safe and Warm this Winter”, “Warmer Homes Scheme”., “Sligo Friendly Call Service”. Tubbercurry FRC 12.30pm – 2.20pm
Saturday 28 September 11:00am PAW Town – Midleton Launch 11am – Official Launch of PAW in Midleton Library & GAA Memorabilia Exhibition. 10am -4pm
Sunday 29 September 2:30pm PAW Town – Kinsale – Oliver Lynch Memorial Tea Dance Founder Member of Kinsale PAW Town Committee. Tea Dance will take place in Acton’s Hotel. 2.30pm – 5.30pm
Sunday 29 September 2:30pm PAW Town – Boyle – Fundraising 5k Walk Fundraising 5k Walk for St Asicus Centre for Older People
Monday 30 September 2:00pm PAW Town – Ballymun – Launch Ofical Launch of Positive Ageing Week Ballymun followed by Pictures Film Club at: Axis, Main St. Ballymun
Monday 30 September 2:30pm PAW Town – Galway – Launch Ballybane Library Official Launch of PAW at Ballybane Library – Mayor will attend, there will be readings from Journeys participants, refreshments provided
Tuesday 1 October 9:30am Over 50’s Event Dublin Zoo – Day 1 Tours, Talks, Special Guests and Launch of new Zoo Educational Leaflet which includes a new Life-Long Learning section. Special Guest – Éanna Ni Lamhna will give a talk about the Zoo. 9.30am – 5.30pm
Tuesday 1 October 11:00am PAW Town – Trim – Coffee Morning & Talks Coffee Morning – Trim Family Resource Centre with talks by Tidy Towns &
Wednesday 2 October 9:30am Over 50’s Event Dublin Zoo – Day 2 Tours, Talks, Special Guests and Launch of new Zoo Educational Leaflet which includes a new Life-Long Learning section. Special Guest – John Lonergan will give a talk on Positive Ageing. 9.30am – 5.30pm
Wednesday 2 October 3:00pm PAW Town – Tullamore – Positive Ageing Social Afternoon (TBC) Tullamore Active Reitirement Association hold an afternoon of music, song and dance at the Darmagh Centre, Tullamore. 3pm – 5pm
Thursday 3 October 7:30pm PAW Town – Dungarvan – Singing Competition Singing Competition Perpetual Trophy for Older People at Deise Day Care Centre. 7.30pm – 10.30pm
Thursday 3 October Over 50’s Event Dublin Zoo – Day 3 Tours, Talks, Special Guests and Launch of new Zoo Educational Leaflet which includes a new Life-Long Learning section. Special Guest Noeleen Frain – Artist & Calligrapher – will give an art demonstration. 9.30am – 5.30pm
Thursday 3 October 2:00pm PAW Town – Cashel – Afternoon Tea Dance Tea Dance in Halla na Feile Cashel Dancing, Entertainment & Refreshments for all. A great afternoon entertainment.
Friday 4 October 10:30am PAW Town – Drogheda – Pampering Day Free Health & Beauty Pamper Day for Older People in Drogheda Town Centre. 10.30am – 1pm